Salzburg’s agriculture has been backing a winner by concentrating on environmentally friendly and organic production as well as innovative marketing. In Salzburg there is a higher percentage of organic farmers than in any other region in Europe: of about 10,000 farms, around 3,500 are operated according to organic principles.

Existing market niches were cleverly made use of and ideas such as direct agricultural marketing have proved to be very successful. Salzburg has become an exemplary region for organic farming in Europe and the initiative has thereby been intensified.